What is Brevo and what is it used for?
Brevo is an email marketing and customer communication platform that combines campaigns, automation, transactional messages, SMS, WhatsApp, and a CRM. Marketing teams use it to send messages to segmented audiences, and developers use it to trigger messages from their systems.
Campaigns start from contact lists with segmentation and contact scoring, and can be triggered by automation workflows that react to events. Transactional messages, such as order confirmations and password resets, go out through a REST API or an SMTP relay, without touching the campaign editor.
Brevo also includes a CRM to organize contacts and track sales opportunities, which puts marketing and sales on the same contact base.
The Free plan has no expiry date and caps sending at 300 emails per day. Paid plans raise the volume and unlock extras such as landing pages and, from Standard onward, A/B testing.






