What is Jasper and what is it used for?
Jasper is an artificial intelligence platform for marketing, where agents and a campaign workspace create and adapt content that follows the brand's voice and context.
The brand context lives in Jasper IQ, a shared layer that, according to the help center, holds brand voice, knowledge base, audiences, style guide and visual standards, and feeds Canvas, Grid and Agents. Canvas is described as a collaborative workspace for building and running campaigns. The Agents are specialized in marketing tasks: the site mentions more than 100, including a research agent and a product description agent.
To build a brand voice, Jasper analyzes up to 8 examples of text, files (.txt, .pdf or .docx) or URLs.
The vendor states that it does not use customer data to train AI models and cites SOC 2 and GDPR compliance. These are the vendor's own claims.






