What is LinkedIn and what is it used for?
LinkedIn is an online professional network where people and companies keep profiles, build connections and publish content, with paid products for sales, recruiting and advertising.
Members build a profile with their experience and skills, connect with other professionals and follow posts from their industry. Companies keep organization pages to present the brand and share news.
Basic use is free. On top of it, LinkedIn sells individual subscriptions (Premium Career, Premium Business and Premium All-in-One), Sales Navigator for sales teams, Recruiter Lite for hiring, and advertising.
Each audience uses a different part. A job seeker works with the profile, job listings and messages. A B2B seller looks for accounts and decision makers. A recruiter looks for candidates and sends InMail, a message that reaches people outside your network and uses plan credits. A marketing team builds campaigns for segmented audiences.
Before buying a paid product, decide who on the team will use it and for what task. Subscriptions are sold per individual license, and features change from one plan to the next.






