MoEngage

MoEngage is a customer engagement platform that gathers behavioral data and sends messages across several channels to personalize each person's journey.

The channels the vendor lists are email, push, SMS, MMS and RCS, WhatsApp, in-app messages, web push and Cards. Journeys are built in Flows, a visual builder with behavior-based triggers, A/B splits, delays, conversion goals and frequency caps.

MoEngage also has Merlin AI, formerly called Sherpa according to a post from the vendor itself, with agents such as Segment Assist, Flow Assist and Copywriter. Inform handles transactional messages, such as order confirmations and one-time passwords (OTP), through a single API for email, SMS and push.

The information in this article comes from the vendor's own pages and blogs.

MoEngage does not publish a list price on the pages consulted: the amount is set by quote, based on each company's usage.

The vendor's materials describe two tiers, Growth, for fast-growing companies, and Enterprise, for large global companies with complex operations. Billing is based mainly on Monthly Tracked Users (MTU), which counts only users who engaged. Another vendor document says custom pricing depends on MTUs, channels and features.

Blogs and comparison posts give starting figures that differ from one another and do not come from an official pricing page, so no figure is quoted here. The billing cycle, monthly or annual, was also not confirmed.

To request a quote, have ready the number of monthly active users, the channels the team will use and the AI features you plan to buy.

List prices published by the vendor, checked in October 2026.

Through Nexforce Marketplace, MoEngage can be purchased in Brazilian reais, with a Brazilian tax invoice (nota fiscal).

The main features of MoEngage, according to the vendor's pages:

• Flows: a visual journey builder with behavior triggers, A/B splits, delays, conversion goals and frequency caps.
• Flow Assist: drafts a journey from a plain-language description.
• Channels: email, push, SMS, MMS and RCS, WhatsApp, in-app messages, web push and Cards.
• Merlin AI Studio: groups AI agents, among them Segment Assist, Copywriter and Designer. Copywriter generates copy for push, email, in-app messages, Cards and on-site messages.
• Inform: transactional messages, such as order confirmations, OTPs and alerts, through a single API for email, SMS and push.

The vendor speaks of more than 12 channels, a number that comes from the vendor itself. All the descriptions above are the vendor's own and have not been independently tested.

MoEngage is worth it for teams that need to coordinate push, email, SMS and WhatsApp in behavior-based journeys, but pricing comes only by quote and the evaluation relies on the vendor's own material.

Pros:

• Several channels, among them email, push, SMS, WhatsApp and in-app messages, sit in the same journey platform.
• Flows allows conversion goals and frequency caps in journeys.
• Flow Assist drafts a journey from a text description.
• Inform sends transactional messages through a single API for email, SMS and push.
• MTU-based billing counts only users who engaged, according to the vendor.

Cons:

• There is no list price on the pages consulted: you have to request a quote.
• Cost depends on MTUs, channels and features purchased, so you must estimate all three before comparing proposals.
• What each tier, Growth or Enterprise, includes does not appear on the pages consulted.
• Almost all the feature material comes from the vendor itself, with no independent evaluation.

The main alternatives to MoEngage are Braze, Customer.io and Brevo, which differ in pricing model, level of orchestration and focus between apps and general marketing.

• Braze: orchestrates multichannel journeys in Canvas, by email, push, web, SMS, RCS and WhatsApp, and also does not publish a list price: the quote combines edition, monthly active users and Action Credits.
• Customer.io: automates messages from user events and attributes, with an Essentials plan from $100 per month on monthly billing and per-profile pricing. It has a list price, unlike MoEngage.
• Brevo: combines email, SMS, WhatsApp and a CRM, with plans from $0 (Free) to $499 (Professional) and Enterprise on request, billed by volume of emails sent.

MoEngage and Braze share the quote-based model, while Customer.io and Brevo let you estimate cost before talking to sales.