Appbot

Appbot is an app review analysis platform that gathers reviews from the Apple App Store, Google Play and the Microsoft Store, classifies sentiment and topics, and helps teams reply to users.

Product and support teams use Appbot to turn thousands of store comments into information they can filter. According to the vendor, reviews are categorized automatically into groups such as bug reports and feature requests, and the team can add its own topics to follow.

The tool can also track competitor apps and send reviews to work tools such as Slack, Microsoft Teams and Zendesk, with filters by rating, sentiment, country, language or topic.

Appbot is a review-focused product: according to the comparison published by the vendor itself, it has no keyword tracking or ad management. There is a free 14-day trial of the Large plan, with no credit card.

Appbot has four plans, and the vendor's plans page lists Small at $49 per month on annual billing and $59 on monthly billing, for 1 user.

• Small: $49 per month billed annually, $59 billed monthly; 1 user.
• Medium: $99 per month billed annually, $119 billed monthly; 3 users.
• Large: from $166 per month billed annually, from $219 billed monthly; adds CSV and Excel export, replies and integrations inside Appbot, and MCP access.
• Premium: annual billing only, with pricing handled through a dedicated enquiry page; invoice billing and up to 1 hour of procurement support are exclusive to this plan.

Small, Medium and Large are bought by credit card only, and monthly plans can be cancelled or downgraded at any time. API access is a paid add-on on Large and Premium. All amounts are in US dollars, and there is a free 14-day trial of the Large plan.

List prices published by the vendor, checked in October 2026.

Through Nexforce Marketplace, Appbot can be purchased in Brazilian reais, with a Brazilian tax invoice.

The main features of Appbot are review monitoring across several stores, sentiment and topic analysis, AI-assisted replies and integrations with team tools.

• Stores: Apple App Store, Google Play and the Microsoft Store, with tracking of competitor apps as well.
• Sentiment and topics: the vendor describes near real-time sentiment analysis and automatic categorization into bug reports, feature requests and other groups, with custom topics the team defines.
• Ask Appbot: plain-language questions about review data, available on the Large and Premium plans.
• Replies: AI Replies drafts responses to users.
• MCP: Appbot MCP connects review data to tools such as Claude and ChatGPT.
• Integrations: Slack, Microsoft Teams, Zendesk, Google Chat and, through Zapier, other tools, with filters by rating, sentiment, country, language and topic.
• API and webhooks: a REST API and webhooks exist, with API access as a paid add-on on Large and Premium.

All descriptions come from the vendor's own pages.

Appbot is worth it for teams that want to track and reply to store reviews at scale; it is worth less for those who also need keyword research and ads.

Pros:

• It covers three stores: the Apple App Store, Google Play and the Microsoft Store.
• Filters by rating, sentiment, country, language and topic decide which reviews go to each integration.
• It sends reviews to Slack, Microsoft Teams, Zendesk and Google Chat, and to other tools through Zapier.
• It can track competitor apps.
• Monthly plans can be cancelled or downgraded at any time, and the Large plan trial lasts 14 days, with no card.

Cons:

• It is reviews only: according to the vendor's own comparison, it has no keyword tracking or ad management.
• Ask Appbot only exists on the Large and Premium plans.
• API access is a paid add-on on Large and Premium.
• Small serves 1 user and Medium serves 3.
• Small, Medium and Large are bought by credit card only; invoice billing is exclusive to Premium.

The main alternatives to Appbot are App Radar, AppTweak and App Store Connect; the first two are store optimization suites with reviews as one module, while Appbot is focused on reviews only.

• App Radar: according to Appbot's own comparison, the center of the tool is store search, with keyword research, rank tracking and listing optimization; reviews are one module, and the focus is iOS and Google Play.
• AppTweak: according to the same source, it is an acquisition suite covering ASO intelligence, Apple Ads campaign management and market intelligence, with review management as one module.
• App Store Connect: Apple's console for app publishers, where App Store reviews can be consulted; Appbot has a page comparing the two.

The choice depends on whether the priority is analyzing and replying to reviews (Appbot) or being found in the store (App Radar, AppTweak).