QuestionPro

QuestionPro is an online survey platform for building questionnaires, collecting responses from customers, employees and market research audiences, and analyzing the results.

The vendor's features page cites more than 80 question types, standard and advanced, such as multiple choice, matrix, rank order, NPS, Van Westendorp, Gabor-Granger, conjoint and MaxDiff, and more than 300 survey templates. The number of types available depends on the plan.

Survey logic includes branching and skip logic, piping, randomization, scoring, quota control and custom scripting. For analysis, the help pages list cross-tabulation, trend analysis, correlation and cluster analysis. The vendor's AI material says AI reads open-ended responses and builds dashboards automatically, and it lists sentiment analysis.

It serves market research, customer experience and people management teams.

QuestionPro has a free plan and three paid plans. On the plans page, Advanced costs US$99 per user per month and Team Edition costs US$83 per user per month, both billed annually.

Prices in US dollars, as the vendor publishes them:

• Essentials: free, for 1 user, with 200 responses per survey and 30 question types.
• Advanced: US$99 per user per month, billed annually, for 1 user, with 25,000 responses per year, 38 question types, logic, integrations and branding. Includes a 10-day free trial.
• Team Edition: US$83 per user per month, billed annually, minimum of 5 users, with 100,000 responses per year, 46 question types, collaboration, regional data centers and a dedicated account manager.
• Research Suite: by quote. Adds conjoint, MaxDiff, A/B testing, communities and access to more than 22 million respondents.

An older distribution page shows Essentials at US$35 per month, but the plans page lists it as free.

List prices published by the vendor, checked in October 2026. Through Nexforce Marketplace, QuestionPro can be purchased in Brazilian reais, with a Brazilian tax invoice (nota fiscal).

QuestionPro's main features are question types, survey logic, ready-made templates and response analysis, with market research tools in the larger plans.

• Question types: more than 80 on the vendor's features page, including multiple choice, matrix, rank order and NPS. The Essentials plan has 30, Advanced has 38 and Team Edition has 46.
• Logic: compound and delayed branching, extraction, piping, randomization, scoring, quota control and custom scripting. Show or hide logic uses questions, system variables, geolocation, email lists and device type.
• Templates: more than 300 survey templates.
• Analysis: cross-tabulation, trend, correlation and cluster analysis. The vendor describes AI that reads open-ended responses, builds dashboards and runs sentiment analysis.
• Team Edition: collaboration, regional data centers and a dedicated account manager.
• Research Suite: conjoint, MaxDiff, A/B testing, communities and access to a respondent panel.

QuestionPro is worth it for teams that need elaborate survey logic and market research methods, and less so for people who just want a simple form.

Pros:

• There is a free Essentials plan, with 200 responses per survey, according to the plans page.
• The logic covers branching, piping, randomization, scoring and quota control.
• Research Suite adds conjoint, MaxDiff, A/B testing and access to a respondent panel.
• Team Edition includes 100,000 responses per year, regional data centers and a dedicated account manager.
• The features page cites more than 300 survey templates.

Cons:

• Advanced is for 1 user and caps responses at 25,000 per year.
• Team Edition requires at least 5 users.
• Market research methods such as conjoint and MaxDiff appear in Research Suite, which has no public price.
• The number of question types changes by plan (30, 38 and 46), so not every function on the features page is in every plan.

The main alternatives to QuestionPro are other survey platforms, from simple forms to enterprise research suites.

• SurveyMonkey: a free Basic plan with up to 10 questions per survey and paid individual plans billed annually (Advantage costs US$39 per month), plus team plans starting at 3 users.
• Typeform: forms that show one question at a time, aimed at collecting responses with a lighter filling-in experience.
• Qualtrics: a research and experience suite aimed at large organizations. QuestionPro maintains its own calculator comparing cost against it.

The choice depends on the size of the research. For short questionnaires and occasional use, SurveyMonkey or Typeform are enough. For studies with elaborate logic, quotas and market research methods, QuestionPro and Qualtrics are the comparables.