What is SurveyMonkey and what is it used for?
SurveyMonkey is an online platform for building surveys, collecting responses and analyzing results, used by research, marketing and HR teams to measure the opinions of customers, employees and other audiences.
You build the survey from several question types and set the logic: with skip logic, each participant sees only the questions that fit their earlier answers. You can randomize images or text in A/B tests to check for answer bias.
After collection, the results area consolidates responses into reports. On Enterprise plans, artificial intelligence features generate a survey from a text prompt (Build with AI), answer questions about your data with charts and summaries (Analyze with AI), and group open-ended answers by theme.
Common uses: customer satisfaction surveys, employee engagement, product feedback and market research.
There is a free plan, Basic, limited to 10 questions per survey. Paid plans change the yearly response limit and the analysis and administration features.






